Capturing the attention and winning over architects and specifiers in a crowded, competitive market, is a challenge faced by many building products companies, including Soundtect. As Anna put it...
“Now that Acoustics is a recognised problem with modern design, there are a large number of companies in the market all vying for architects attention and business.”– Anna Dawson, European Sales & Global Marketing Manager
And reaching these professionals, and capturing that attention, requires the sort of time and resources that can be hard to find, even when you have great products and solutions.
This is particularly challenging for smaller, innovative, product-led companies, competing to break the habits of the established status quo, which Anna has seen for herself:
“When you are running a very busy, small company, it can be hard to find the extra time to promote ourselves to find new opportunities.– Anna Dawson, European Sales & Global Marketing Manager
We are constantly updating our range of products to keep our brand in line with current trends.
But people are creatures of habit and getting architects and specifiers to move away from their regular suppliers to a new supplier can be very tricky and very time-consuming.”
Solution: An 'always on' marketing channel, targeting and influencing Architects & specifiers
In order to overcome this, Anna knew that Soundtect needed a simple way to continually reach new architects and specifiers, and help them to understand the benefits for their products, even when they were extremely busy with current projects.
“We wanted to make sure we were visible to specifiers and architects we may not have reached out to ourselves, and allow them to look into our products themselves to see the value of working with us.”– Anna Dawson, European Sales & Global Marketing Manager
In addition to Anna’s desire to empower specifiers, by making it easy for them to find and research Soundtect products independently, it was vital that they found a solution which could run in the background, getting them in front of the right people, whilst requiring very little management.
“As a small company this is vital - especially when we don’t always have the time to reach out to generate potential new business ourselves.”– Anna Dawson, European Sales & Global Marketing Manager
In SpecifiedBy, Anna was confident they had found a simple solution which would meet the expectations of their potential clients and make it really easy for them to choose Soundtect products for their projects.
“When SpecifiedBy was first presented to me, I could see it was professional, easy to understand and full of the vital information that specifiers and architects all demand.– Anna Dawson, European Sales & Global Marketing Manager
The ease-of-use and calibre of products on the platform proved to me that this was an investment worth making.”
Results: Increased visibility, leads and direct enquiries
Now in their third year of using the platform, Soundtect have been delighted with the results they have seen in reaching Architects and specifiers, and generating new business.
“We are delighted to be involved with SpecifiedBy. We have had many projects as a result of their online platform already and continue to receive regular enquiry requests.”– Anna Dawson, European Sales & Global Marketing Manager
Of particular importance to Anna and Soundtect, has been how SpecifiedBy has lifted the burden on them to find the time to generate new business.
“As a small company, the leads, projects and online visibility we get from SpecifiedBy is vital for us.”– Anna Dawson, European Sales & Global Marketing Manager
Going forward, Anna is confident that SpecifiedBy will continue to help them to grow and stay ahead in a competitive market.
“The analytics are fantastic - giving us the foresight to control our stock, based on the figures we are receiving regularly about certain designs and applications.– Anna Dawson, European Sales & Global Marketing Manager
I believe SpecifiedBy will continue to deliver good leads, projects and online visibility for us, and we look forward to working with them for a long time.”
Want to explore how SpecifiedBy could help you to generate more specification leads & enquiries, even in the most competitive of markets?
Schedule a call with one of our team below.
