Since being founded in Friville, France in 1928, the family-owned DELABIE has established itself as the European market leader in water controls and sanitary equipment for public and commercial places.
Challenge: Raising Brand Awareness with UK Architects & Specifiers
Despite this success, DELABIE felt they could still do more to bring their products to the UK market, and make more Architects & specifiers aware of the solutions they provide:
“There is a huge market potential in the UK and DELABIE is a relatively new comer to the marketplace.– Carole Armstrong, Marketing Manager, DELABIE
We have an extensive and complementary product range which is focussed on providing solutions to the issues faced by the non-domestic market.”
But even with a well-established brand and reputation, and a range of products which are perfect for the UK market, DELABIE faced a common challenge.
“The biggest challenge in marketing our products to architects and specifiers is raising awareness of the brand in the UK. Our challenge is to make specifiers and architects aware of these issues and how DELABIE’s products can overcome them.”– Carole Armstrong, Marketing Manager, DELABIE
Solution: An online channel which targets and influences Architects & specifiers
In order to overcome this, DELABIE knew from experience that finding the right online channels would have a big influence on their ability to reach Architects and specifiers in the UK.
“Our experiences in Europe indicated that an online specification site could prove a valuable asset in the UK. They are a gateway to a key audience for DELABIE and provide access to areas of the market that we may not be able to access via our other marketing channels.”– Carole Armstrong, Marketing Manager, DELABIE
Of particularly importance to DELABIE, was making sure they were definitely going to reach the right people with whichever channels they used.
“Architects and specifiers are key influencers in the decision making process to install sanitary fittings and by having an online presence DELABIE can reach people that influence the decision making process.”– Carole Armstrong, Marketing Manager, DELABIE
Faced with these challenges, and with a focus on reaching influential Architects and specifiers through online channels, DELABIE placed their trust in SpecifiedBy.
Results: Increased brand awareness and direct enquiries
Now in their third year of using the platform, DELABIE have seen impressive progress against their goal of increasing awareness with Architects and specifiers in the UK.
“The perception of the brand has shifted, and more and more projects are featuring a coherent offering of sanitary fittings and hygienic accessories with an emphasis on design and function.”– Carole Armstrong, Marketing Manager, DELABIE
On top of that, DELABIE have been able to track and measure the impact SpecifiedBy has had with more tangible outputs.
“We’ve seen a regular and steady level of interest in the brand and our product ranges as a direct result of enquiries via the SpecifiedBy website.”– Carole Armstrong, Marketing Manager, DELABIE
Going forward, the DELABIE team is hoping SpecifiedBy can continue to help them to achieve their goals in the UK market, and support their ambitious marketing strategy.
“We will continue to use SpecifiedBy to support our marketing strategy to raise awareness with key influencers in the specification market, providing a valuable information resource to communicate DELABIE’s solutions for the non-domestic market.”– Carole Armstrong, Marketing Manager, DELABIE
Want to explore how SpecifiedBy could help you to raise brand awareness with Architects, contractors & specifiers?
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