Reaching Specifiers Online Has Never Been More Important

Get your brand, products, news & CPD's out to over 65,000 Architects, contractors and specifiers looking for solutions every month - and see exactly who needs your products.

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We Help Sales & Marketing Teams at
Building Product Companies Who Want to...

- Raise the profile of their brand with specifiers

- Increase product awareness and understanding with a target audience

- Engage with and speak to more Architects and specifiers

- Demonstrate the benefits of their products compared to other options in the market

- Increase and grow market share within their product categories

- Generate more leads & enquiries for their sales team to follow up with

- Build a specification sales pipeline

- Increase their opportunities to be specified on high-value projects

- Engage specifiers earlier in the product research and specification process

- Know exactly which specifiers have a need for their products today

- Book more CPD sessions with Architects (without additional legwork)

- Automate their CPD appointment booking process

- Break into the specification market for the first time

- Launch a new product to instant market exposure and engagement

- Educate specifiers on new, innovative solutions

- And much more...

Specification Tables

Help the Right Specifiers Find Your Products

Our unique search engine makes every attribute of your products searchable - making it easy for specifiers to find your products even if they have never heard of you or don't know you have products to meet their needs.

Lead Timeline

Engage with Specifiers Who Need Your Products

SpecifiedBy provides you with unprecedented access and visibility of exactly who is researching products you can provide, what they are interested in, and how to get in touch with them directly.


Keep Your Brand Visible and Top of Mind

Through features such as Product News, Reviews and personalised Recommendations, we make sure that your brand is consistently placed in front of the most relevant specifiers, keeping you top of mind.


Easily Track, Report & Improve Your ROI

Real-time analytics make it really simple to track all your most important performance metrics - and we even highlight areas where you can improve, and how to improve, so you can demonstrate the best results and ROI possible.

Well over half a million UK Architects, contractors & specifiers rely on SpecifiedBy
for their building product research each year.
Monthly Users
Products Discovered in 2020
Leads Generated / Month
"SpecifiedBy provides one location for many different details and applications.
Trailing the web is often time consuming and non-productive. Thank you – top stuff!”
Paul Edwards, Associate at IDP Group

Customer Case Studies

SpecifiedBy is used by hundreds of building products companies who want to increase their presence with Architects, consultants, contractors and specifiers, and generate a steady stream of warm leads. You can view some selected case studies below.

How JCW Use SpecifiedBy to Bring Their Products & CPD's to a New Digital Audience

"Through SpecifiedBy, we now have visibility of who needs our products, along with alerts and updates so that we can follow these up as and when they occur."

Download the Case Study
How Profile 22 Use SpecifiedBy to Engage with Architects & Build a Strong Spec Pipeline

"SpecifiedBy allows specifiers to find our products, even if they have never worked with Profile 22 before and aren't necessarily looking for our brand."

Download the Case Study
How Delabie Uses SpecifiedBy to Increase Brand Awareness

"We’ve seen a regular and steady level of interest in the brand and our product ranges as a direct result of enquiries via the site."

Download the Case Study
How Soundtect Uses SpecifiedBy to Generate More Business with Limited Time & Resources

"We’ve seen a regular and steady level of interest in the brand and our product ranges as a direct result of enquiries via the site."

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How Newton Waterproofing Uses SpecifiedBy to Increase Awareness of their CPD’s

"Newton required a solution that would allow us to increase CPD sessions with architects. SpecifiedBy was the perfect fit to achieve this..."

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How INTRAsystems Uses SpecifiedBy to Get Through to More Specifiers at the Right Time

“It's a challenge getting through to architects & specifiers at the right time before they start the spec writing process - knowing when this research is taking place is a real difficulty.”

Download the Case Study
How IKO Uses SpecifiedBy to Raise Awareness with Architects & Specifiers

“A major benefit of SpecifiedBy is that our products are shown to specifiers when they meet their search criteria so they are relevant to their specific project requirements."

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How Splash Lab Used SpecifiedBy To Launch a New Brand in a Digital Market

“SpecifiedBy are are always willing to challenge conventional methods and hold themselves for the results their platform produce for you.”

Download the Case Study

Why Do Specifiers Love SpecifiedBy?

SpecifiedBy was built by specifiers to provide the fastest, simplest way to find, research & compare products during the research process - and our unique, market-leading tools are helping them to do just that.


An All-in-one Specifier Marketing Tool

SpecifiedBy combines a product database with Reviews, a BIM library, a news channel, competitor tracking, lead generation, messaging, detailed analytics & more - all in one easy-to-use platform.

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Track your performance with our real-time analytics. Great for spotting trends, making improvements and reporting your product and brand exposure ROI.

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BIM Object Hosting

We include BIM object hosting as standard, alongside all of your other product assests such as CAD files, datasheets, sample specifications and anything else you want to store.

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CPD Bookings

Automatically increase your CPD appointments with relevant Architects and specifiers, or reduce the amount of time you currently spend on keeping the calendar filled.

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Datasheet Creator

Create branded product datasheets, for distribution via your website or anywhere else you want to make them available, with just a couple of clicks.

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Link your product listings directly to your distributors and merchant network, so people can easily find where to buy your products.

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Lead Generation & Tracking

Our market-leading leads tracking system provides you with unprecedented intelligence on which specifiers you should be speaking to today.

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Opportunity Tracking

Our tracking tool allows you to uncover new opportunities, where specifiers have been researching similar products, but have not yet discovered yours.

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Product News & Newsletter

Post news, articles, announcements & any other content you want to share via our Product News page. And once per month, we send an email newsletter with the latest posts to over 35,000 subscribers.

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Quality Score

Optimise your search rankings and conversion rates using our built-in scoring system which tells you EXACTLY how to improve your product listings.

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Quotes & Enquiries

With our built-in messaging system, you can quickly & easily follow up with specifiers who are interested in your products and respond to direct enquiries and quote requests (via SpecifiedBy or your inbox).

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In addition to being able to upload your case studies, you can build even more trust by collecting reviews from customers and specifiers who have used your products, directly on SpecifiedBy.

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Search & Product Data

Make sure specifiers find your products, even if they have never heard of you and aren't looking for you, with our market-leading specification search engine - powered by your product data.

Trusted by Building Product Companies of All Shapes & Sizes

From market leaders, to innovative start ups, join the hundreds of building product companies using SpecifiedBy to increase their brand awareness with Architects & specifiers, and generate more specification leads & enquiries.

Here's What Some of Our Customers Say...

“I recently did some market research, visiting customers to find out what they thought about our products and, most importantly, the platforms they use to source them. SpecifiedBy was mentioned by them all as a platform they frequently use.

Karen Wilding
Marketing Manager, Forbo Flooring

“SpecifiedBy fits the bill for promoting our products further up the supply chain – Architects, Consultants etc. who are more interested in aesthetics and technical performance rather than buying the cheapest.”

Clare Tomalin
Marketing Manager, TROX UK

“Hush have been impressed with the new approach to online marketing. We have seen enquiries generated by SpecifiedBy that have turned into orders for material. It is difficult to state that other online platforms have been as successful.

Rob Crampton
MD, Hush Acoustics

“This is like RIBA/NBS with all the technical info, but so much easier to use and a lot more user-friendly. The Leads section and detailed analytics provided are brilliant!

Keziah Biggs
Marketing Exec, ANS Global

“A nice easy to use system and the team are always extremely helpful.

Katie Foster
Marketing Director, Trade Access Panels

“We’ve found the leads we get on SpecifiedBy are of a higher quality, and more likely to convert than other platforms.”

Blake Anderson
Marketing Manager, The Splash Lab

“Great platform to get your products noticed. I would recommend this service to any supplier.

Karen Knell
Category Manager, Tarkett

“We invest in SpecifiedBy to advance the marketing of our products and attract a wider audience of architects and specifiers.

Sarah Huelin
Michelmersh Brick Holdings PLC

“SpecifiedBy provides a great platform to promote ourselves as experts in our field and has a very user friendly interface.”

Vicki Boulton
Marketing Manager, Ahmarra

“SpecifiedBy gives us an innovative way to communicate with architects, designers & specifiers in this digital age. We have seen some great results and look forward to working with the platform going forward.”

Eva Ling
Digital Marketing Manager B2B, Kahrs

In SpecifiedBy we have a partner which can transcend our innovations to be accessible at the finger-tips of the very people we want to work with.”

Neil Solanki
UK Specification Manager, Dyson

Best Online Specification Directory! The development of Specifiedby has been impressive. It's really useful and easy to use, and helps speed up the specification process. It provides us with another marketing channel which, long term, will be better for us than solutions like RIBA Product Selector.”

Tim Hayes
Marketing Manager, Quantum Profile Systems

“SpecifiedBy helps us to increase the number of specifiers with whom we have relationships and show a measurable increase in attributable turnover.

Adrian Bowker
Technical Director, Spanlite

“Helpful team, super easy to navigate platform which has brought us a lot of business. Would highly recommend.”

Anna Dawson
Marketing Manager, Soundtect

“This is our second year on SpecifiedBy, I'm delighted with the progress that's been made. The team are always very helpful.”

Mark Hinton
General Manager, PHS Warner Howard

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