Make your products, news & CPD's easy to find and visible for key decision makers who are carrying out their product research, so you generate more leads and create more opportunities to be specified on high-value projects.Book a Demo Access Test Account
- Raise the profile of their brand with specifiers
- Increase product awareness and understanding with a target audience
- Engage with and speak to more Architects and specifiers
- Demonstrate the benefits of their products compared to other options in the market
- Increase and grow market share within their product categories
- Generate more leads & enquiries for their sales team to follow up with
- Build a specification sales pipeline
- Increase their opportunities to be specified on high-value projects
- Engage specifiers earlier in the product research and specification process
- Know exactly which specifiers have a need for their products today
- Book more CPD sessions with Architects (without additional legwork)
- Automate their CPD appointment booking process
- Break into the specification market for the first time
- Launch a new product to instant market exposure and engagement
- Educate specifiers on new, innovative solutions
- And much more...
Our unique search engine makes every attribute of your products searchable - making it easy for specifiers to find your products even if they have never heard of you or don't know you have products to meet their needs.
SpecifiedBy provides you with unprecedented access and visibility of exactly who is researching products you can provide, what they are interested in, and how to get in touch with them directly.
Through features such as Product News, Reviews and personalised Recommendations, we make sure that your brand is consistently placed in front of the most relevant specifiers, keeping you top of mind.
Real-time analytics make it really simple to track all your most important performance metrics - and we even highlight areas where you can improve, and how to improve, so you can demonstrate the best results and ROI possible.
SpecifiedBy is used by hundreds of building products companies who want to increase their presence with Architects, consultants, contractors and specifiers, and generate a steady stream of warm leads. You can view some selected case studies below.
SpecifiedBy was built by specifiers to provide the fastest, simplest way to find, research & compare products during the research process - and our unique, market-leading tools are helping them to do just that.
SpecifiedBy combines a product database with Reviews, a BIM library, a news channel, competitor tracking, lead generation, messaging, detailed analytics & more - all in one easy-to-use platform.
Track your performance with our real-time analytics. Great for spotting trends, making improvements and reporting your product and brand exposure ROI.
We include BIM object hosting as standard, alongside all of your other product assests such as CAD files, datasheets, sample specifications and anything else you want to store.
Automatically increase your CPD appointments with relevant Architects and specifiers, or reduce the amount of time you currently spend on keeping the calendar filled.
Create branded product datasheets, for distribution via your website or anywhere else you want to make them available, with just a couple of clicks.
Link your product listings directly to your distributors and merchant network, so people can easily find where to buy your products.
Our market-leading leads tracking system provides you with unprecedented intelligence on which specifiers you should be speaking to today.
Our tracking tool allows you to uncover new opportunities, where specifiers have been researching similar products, but have not yet discovered yours.
Post news, articles, announcements & any other content you want to share via our Product News page. And once per month, we send an email newsletter with the latest posts to over 35,000 subscribers.
Optimise your search rankings and conversion rates using our built-in scoring system which tells you EXACTLY how to improve your product listings.
With our built-in messaging system, you can quickly & easily follow up with specifiers who are interested in your products and respond to direct enquiries and quote requests (via SpecifiedBy or your inbox).
In addition to being able to upload your case studies, you can build even more trust by collecting reviews from customers and specifiers who have used your products, directly on SpecifiedBy.
Make sure specifiers find your products, even if they have never heard of you and aren't looking for you, with our market-leading specification search engine - powered by your product data.
“I recently did some market research, visiting customers to find out what they thought about our products and, most importantly, the platforms they use to source them. SpecifiedBy was mentioned by them all as a platform they frequently use.”
“SpecifiedBy fits the bill for promoting our products further up the supply chain – Architects, Consultants etc. who are more interested in aesthetics and technical performance rather than buying the cheapest.”
“Hush have been impressed with the new approach to online marketing . We have seen enquiries generated by SpecifiedBy that have turned into orders for material . It is difficult to state that other online platforms have been as successful.”
“This is like RIBA/NBS with all the technical info, but so much easier to use and a lot more user-friendly. The Leads section and detailed analytics provided are brilliant!”
“A nice easy to use system and the team are always extremely helpful.”
“We’ve found the leads we get on SpecifiedBy are of a higher quality, and more likely to convert than other platforms.”
“Great platform to get your products noticed. I would recommend this service to any supplier.”
“We invest in SpecifiedBy to advance the marketing of our products and attract a wider audience of architects and specifiers.”
“SpecifiedBy provides a great platform to promote ourselves as experts in our field and has a very user friendly interface.”
“SpecifiedBy gives us an innovative way to communicate with architects, designers & specifiers in this digital age. We have seen some great results and look forward to working with the platform going forward.”
“In SpecifiedBy we have a partner which can transcend our innovations to be accessible at the finger-tips of the very people we want to work with.”
“Best Online Specification Directory! The development of Specifiedby has been impressive. It's really useful and easy to use, and helps speed up the specification process. It provides us with another marketing channel which, long term, will be better for us than solutions like RIBA Product Selector.”
“SpecifiedBy helps us to increase the number of specifiers with whom we have relationships and show a measurable increase in attributable turnover”